Save Species to Eat Them

The creativity behind social marketing can be alarming. A recent television ad depicted water disappearing into a storm drain as a voice warned that lawn fertilizer in the spring can wind up in the Chesapeake Bay. "No crab should die like this," the announcer opines. Later, the announcer appears on screen with a small tub in hand, exclaiming "they should perish in some hot, tasty melted butter!" This promotion by the Chesapeake Bay Program, a subsidiary of the U.S. Environmental Protection Ag...

 Schools of Croakers Sound Like Drill Machinery in the Che...

During the Second World War the hydrophone network set up by the United States Navy to protect the entrance to Chesapeake Bay was temporarily made useless when, in the spring of 1942, the speakers at the surface began to give forth, every evening, a sound described as being like 'a pneumatic drill tearing up pavement.' The extraneous noises that came over the hydrophones completely masked the sounds of the passage of ships. Eventually it was discovered that the sounds were the voices of fish ...